Target: Making High Fashion Available to the Masses

Target has a long history of collaborating with high-end fashion designers, starting with the likes of Cynthia Rowley in 2002 and Isaac Mizrahi in 2003. The collaborations were quite risky, both for Target and the designers.

At the time, Target was a store known for home goods, groceries, and at best “mom jeans”. The designers were risking their reputation. After all, high fashion isn’t particularly known for embracing mass production and being accessible. (more…)